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Lessons on Fact-Checking from a Georgetown Law Class

Written on March 9th, 2010 Posted by Holley Simmons in Agency, Public relations

One professor’s unconventional lecture reminds us to be critical of what we hear and how we share news.
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Google Buzz - It's Bigger than Social Media

Written on February 25th, 2010 Posted by David Hibbs in Interactive

You may have heard the buzz about Google's latest development. You may even already be using it and not know it. But Google didn't just release a new product; it has dramatically changed the way we look at the inbox.
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The Yahoo and Microsoft Search Alliance

Written on February 20th, 2010 Posted by Ellen Stevens in Services, Agency, Interactive

Both Yahoo and Microsoft recently announced that they have been given the green light by the U.S. Department of Justice and European Union to power Yahoo Search results with Bing. This is a huge step in the search…
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Super Bowl Commercials? More like Super Less Commercials.

Written on February 8th, 2010 Posted by Roger Hurni in Creative, Agency

I realized today that advertisers who are constantly asking for strategy, smart ideas and ROI aren’t the ones running spots on the Super Bowl. It dawned on me after doing two very different kinds of interviews this weekend – a pre-game interview Sunday morning with Good Morning Arizona and two more segments with ABC 15 this morning.
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Good Creative and the ADDY Awards.

Written on February 8th, 2010 Posted by Holly Ringerud in Creative

Recently, I had the unique honor of being a judge for the ADDY Awards of Silicon Valley. As a creative who has entered (and won, thank you) several ADDY Awards it was exciting to be on the other side of the critique for a change. But being on the other side made me think of that age-old question – what makes a good ad, website, package design, logo?
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How To Tell Your Story

Written on February 4th, 2010 Posted by Carol Klimas in Agency, Public relations

I work with some of the most amazing non-profit organizations in my role at Off Madison Ave and they each have a compelling story – yet sometimes they just don’t know how to tell it, to whom and how to get it out there.
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