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25% of Yahoo Results Are Already Powered by Bing

Written on July 27th, 2010 Posted by Ellen Stevens in Research, Interactive

Bing and Yahoo have begun testing in Yahoo search results recently (both paid and organic), with up to 25% of all results in Yahoo now being powered by Bing.
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Even Kings Need Media Training

Written on July 14th, 2010 Posted by Ashley White in Public relations

Disaster or sweet success? The jury is out on whether LeBron James was wise to announce his decision to sign with the Miami Heat on an hour-long ESPN special. But what we can be sure of is that LeBron was a shining example of good media training in action.
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The Efficacy of Shock Value

Written on July 12th, 2010 Posted by Jeremy Belitsos in Creative, Public relations

Shock value has found a home in PSAs that are starting to embrace provocative new campaigns for a higher impact. When is provocative not effective?
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Everything you Tweet can and will be Used Against You in a Court of Law

Written on July 2nd, 2010 Posted by Sarah Linker in Interactive, Public relations

If you’re using social media for both your personal and professional life, be cautious about what you post. It may come back to haunt you – even in court.
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The Content Conundrum: Four Reasons Websites Are Not Ads

Written on July 1st, 2010 Posted by Anna Hrach in Creative, Interactive

There was one phrase that I heard over and over as a copywriter: “no one reads copy.” So, when I started writing content for websites, I approached it with the same mindset and used the seemingly fail-safe rules of web writing: keep the copy short, get rid of big words and get to the point. That’s all there is to it, right? Wrong.
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Spirit Airlines Advertising: Edgy or Over the Line?

Written on June 28th, 2010 Posted by Holly Ringerud in Creative, Interactive

How far is too far? Looks like Spirit Airlines wants to find out.
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