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Super Bowl Commercials? More like Super Less Commercials.

Written on February 8th, 2010 Posted by Roger Hurni in Creative, Agency

I realized today that advertisers who are constantly asking for strategy, smart ideas and ROI aren’t the ones running spots on the Super Bowl. It dawned on me after doing two very different kinds of interviews this weekend – a pre-game interview Sunday morning with Good Morning Arizona and two more segments with ABC 15 this morning.
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Good Creative and the ADDY Awards.

Written on February 8th, 2010 Posted by Holly Ringerud in Creative

Recently, I had the unique honor of being a judge for the ADDY Awards of Silicon Valley. As a creative who has entered (and won, thank you) several ADDY Awards it was exciting to be on the other side of the critique for a change. But being on the other side made me think of that age-old question – what makes a good ad, website, package design, logo?
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How To Tell Your Story

Written on February 4th, 2010 Posted by Carol Klimas in Agency, Public relations

I work with some of the most amazing non-profit organizations in my role at Off Madison Ave and they each have a compelling story – yet sometimes they just don’t know how to tell it, to whom and how to get it out there.
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Is Your Site Ready for iPad?

Written on February 1st, 2010 Posted by Joseph Jaramillo in Interactive

Unless you've been sleeping under the proverbial rock, you know that last Wednesday Apple announced the iPad. Much has been written about Apple's latest creation, some of it positive, some of it not so much, but there can be no doubt that Apple's foray into the tablet market has the potential to fundamentally change the way people think about computing. Like the iPhone before it, iPad makes many assumptions about the content that will be viewed on it, and these assumptions will have a dramatic effect on the way web applications are built in the future.
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Do you value your customers? Then value your content.

Written on January 21st, 2010 Posted by Sara Wachter-Boettcher in Services, Creative, Interactive

Countless sites will sell you cheap SEO content – and also provide writing gigs to struggling freelancers. But spending $10 on your web content sells everyone short…especially your customers. Here’s why you should care – and what to do instead.
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A Lesson from the Super Bowl Playbook

Written on January 19th, 2010 Posted by Michelle Zimmerman in Research, Services, Agency

Whether or not your company is coughing up the coin (roughly $3 million for 30 seconds) to advertise during the 2010 Super Bowl, one thing is certain: emphasis is less about the 30 seconds of air time and more about what you do before and after the big game to get your brand noticed.
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