Recent Posts

Where You At?

Written on August 31st, 2010 Posted by Katie VanDomelen in Interactive

For every physical location there's now multiple digital locations, are you managing your business' virtual storefront?
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An HTML 5 Primer

Written on August 11th, 2010 Posted by Joseph Jaramillo in Interactive

Much has been written about HTML5, the next version of the language that tells your web browser about the content of the web pages you visit. Companies like Apple are using it to showcase the capabilities of their latest hardware. You're probably already using HTML5 in one form or another as part of your daily browsing habits. You can find HTML5 versions of YouTube and Vimeo. So what does it mean? What's different, and why should you care?

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Crushing a Creative Block with 7 Easy Steps

Written on August 10th, 2010 Posted by Anna Hrach in Creative

Designers dread it, writers fear it and no one is immune to it. Regardless of industry, job title or level of experience, everyone hits a creative block from time to time and it can happen when you least expect it. Find out how you can smash through your creative block and get back on track with tips and tricks to push past procrastination.
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Social Shopping: Bringing the Mall Experience Online

Written on August 5th, 2010 Posted by Katie VanDomelen in Interactive

Shopping is a social experience, consumers like to get feedback and opinions from friends before making purchase decisions. People have started using social media tools to enhance that experience and extend it online. Smart companies will capitalize on this by making new tools, or improving on current technology, to encourage and support this behavior.
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The Devil’s in the Details: What Advertisers can learn from Starcraft 2

Written on August 4th, 2010 Posted by Eric Covill in Creative, Interactive

Starcraft 2, the sequel to the popular video game, arrived last week selling 1 million copies in the first day. Unlike most sequels, this game is exactly the same as the original but with one important update -
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25% of Yahoo Results Are Already Powered by Bing

Written on July 27th, 2010 Posted by Ellen Stevens in Research, Interactive

Bing and Yahoo have begun testing in Yahoo search results recently (both paid and organic), with up to 25% of all results in Yahoo now being powered by Bing.
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Even Kings Need Media Training

Written on July 14th, 2010 Posted by Ashley White in Public relations

Disaster or sweet success? The jury is out on whether LeBron James was wise to announce his decision to sign with the Miami Heat on an hour-long ESPN special. But what we can be sure of is that LeBron was a shining example of good media training in action.
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The Efficacy of Shock Value

Written on July 12th, 2010 Posted by Jeremy Belitsos in Creative, Public relations

Shock value has found a home in PSAs that are starting to embrace provocative new campaigns for a higher impact. When is provocative not effective?
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Everything you Tweet can and will be Used Against You in a Court of Law

Written on July 2nd, 2010 Posted by Sarah Linker in Interactive, Public relations

If you’re using social media for both your personal and professional life, be cautious about what you post. It may come back to haunt you – even in court.
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The Content Conundrum: Four Reasons Websites Are Not Ads

Written on July 1st, 2010 Posted by Anna Hrach in Creative, Interactive

There was one phrase that I heard over and over as a copywriter: “no one reads copy.” So, when I started writing content for websites, I approached it with the same mindset and used the seemingly fail-safe rules of web writing: keep the copy short, get rid of big words and get to the point. That’s all there is to it, right? Wrong.
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