Pucker up, Valentine
In a meeting this week, Roger remarked that the new business process at Off Madison Ave sometimes involves kissing a lot of frogs. I would agree that it takes a few smooches to find our prince; which got me thinking about our amazing public relations clients, like NextCare Urgent Care, and why they are a good fit for a public relations agency and vice versus. So, what makes us swoon over prospects? Just three little words... 1. Commitment Public relations is not a one-time tactic but rather a long-term strategy to reach and influence your audiences. Yes there are quick hits that help, and social media has certainly worked to speed up our time to influence, but you have to commit to a public relations plan for at least six months to see serious results. 2. Integration Traditional PR by itself will help an organization communicate more effectively, no argument there. But PR combined with social media, interactive marketing, research and advertising will rock your world. Why? Because together, we can develop strategies to exploit every single possible way for audiences to connect with your brand. 3. Fit You can't fake chemistry. Which is why we put a great deal of thought into who works on each account based on skill and personality. A team of PR people who are uber passionate about your organization, product or service will out pitch, out sell, out write, out think and out perform the best of them.
About the Author: Carol Klimas
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1 comment so far
Susan says:
Carol, I think your #2 point is the most telling. So few companies seem to understand how ALL of their marketing initiatives -- PR, email, Web, research, direct mail, print, radio, you name it -- need to be tied together in one integrated effort to get their business from where they are now, to where they want to be. Especially now, when the allocation of budget dollars is even more challenging that usual, this type of linkage can wring more results out of every dollar. Great post.