Superbowl Ads: Pepsi
About the Author: Eric Reid
I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular.
When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation.
It's about the coolest job you could ever get. ;)
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1 comment so far
Chris says:
“MacGruber” did appear multiple times the night before the Super Bowl on “Saturday Night Live.” The reason why? Because Pepsi paid for it. According to The Associated Press, the three skits starring Will Forte and ridiculous promotion of Pepsi on “SNL” on Saturday night were paid for by the company. Instead of opting for the familiar use of product placement, Pepsi paid for three commercials that were produced by “SNL,” which made it look like one of the show’s usual bits.
Considering the soft drink maker paid $3 million for an actual spot during the game on top of paying for the ads during “SNL,” I wonder if they feel they got their money’s worth. Sure, it generated buzz, but by most accounts, it has been against the concept. I believe a majority of people found the “MacGruber” Super Bowl commercial unfunny. And on the flip slide, devoted “SNL” fans (are there actually any left?) can’t be happy. It’s bad enough the show has been lackluster for the past several years and, now, it’s devoting its talent to make poor commercials. Doesn’t seem there is any way to tell the difference between the two.
http://www.google.com/hostednews/ap/article/ALeqM5gUEbqYWuTl1Zwnk31VDaNIVZKrKgD963RCD81