Sara Wachter-Boettcher
- Obama to Reveal Running Mate via Text: Ingenious or Annoying?
- We Wish You a Hairy Christmas…
- Reputation Management by the Book(seller): Why #amazonfail is #powellswin
- Words, Words Everywhere and Not a Content Strategy
- A Bailout for Journalists? It’s no $700B, But…
- Keyword Research is Market Research
- Tight Budget? Don’t Skimp on Content Strategy
- Do you value your customers? Then value your content.
- Content Strategy Hits the Big Time
About the Author: Sara Wachter-Boettcher
As Off Madison Ave's content strategy lead, Sara helps clients plan, create and maintain compelling online content. She leads the content team on all web writing, SEO and editorial efforts, and works closely with web development, information architecture and design to develop engaging, content-focused user experiences.
Sara graduated from the University of Oregon with a bachelor's degree in journalism and German, a mouth like a sailor, and a penchant for ridiculous self-descriptions.
