Posted by David Hibbs
David is the pied piper of customers, drawing them into your brand through a series of well-timed, well-crafted emails and other online touch
mechanisms. He knows what your customers want, where their eyes go on an email and how to get them to take the actions you desire in the
online realm of lifecycle marketing.
As the Customer Lifecycle Manager, David oversees online communication strategies including email marketing, text messaging, voicemail, direct
mail, and retargeted banner advertising. He specializes in developing strategies to improve conversion rates, and building a one-to-one relationship
with customers in order to reach the right customer, at the right time, with the right message.
