A worldwide brand. A noble cause. And Off Madison Ave.
The Nike swoosh is synonymous with premium athletic footwear, apparel, equipment and lifestyle clothing. It’s also become synonymous with sustainability and a company-wide concern for the manufacturer’s footprint. So when Nike developed Nike Grind, a program that turns post-manufacturing waste into material for tennis and basketball courts, tracks, playgrounds and ball fields, the company came to us to spread the word. And spread the word we did, helping to build successful used shoe recycling programs, public relations efforts, partner programs and more. Then, we created websites, marketing materials, consumer-facing and direct response campaigns, and lead-generation efforts aimed at getting more architects, facility directors and athletic directors to use Nike Grind material and Nike Grind partners for new construction projects.