Romano’s Macaroni Grill
Romano’s Macaroni Grill and Off Madison Ave : A tasty combination
When Romano’s Macaroni Grill needed to spike online orders in an incredible short time period, it turned to us. We developed a digital media plan targeting specific behavioral segments and cross-referenced various day parts, creating message sets that appealed to specific people at specific times. Then, we created 12 different creative executions. On brand. And on time. In fact, the entire campaign was executed in a week, and resulted in breakthrough sales. Now that’s pretty tasty.