resources

Metro Light Rail: Where we're going

Posted on May 4th, 2009 by Hillary Foose

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22 Ways to Dominate LinkedIn

Posted on April 7th, 2009 by Jason Baer in Interactive

If you have a profile on LinkedIn but have never understood why, or you are still waiting to get on, this will help you get more out of this fan...
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Creating Effective Email Marketing Communications

Posted on March 24th, 2009 by David Hibbs in Interactive

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Facebook for fun & profit

Posted on March 10th, 2009 by William Smith in Interactive

Facebook has grown to become the largest social network on the web and ranks #5 in world traffic. Whether you are looking to promote your busine...
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Help your Site Sell

Posted on February 17th, 2009 by Chris Sietsema in Interactive

When it comes to promoting your Web site, generating traffic is really the easy part. There are several challenges involved with providing a Web...
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Legislative Process from a Grassroots Level

Posted on February 3rd, 2009 by Todd Sanders

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Inside Google

Posted on January 27th, 2009 by Jaime Casap in Interactive

Tune in LIVE from the Greater Phoenix Chamber of Commerce’s Under 40 Roundtable to learn how the search engine giant's success feeds on in...
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Social Commentary

Posted on November 19th, 2008 by Gabi Kepes in Interactive

Yelp.com, a website that connects people with great local businesses, shares complimentary features that allow small businesses to put their bes...
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Getting Internships

Posted on November 5th, 2008 by Ellen Stevens in Agency

Want to get a foot in the door at an advertising agency, PR firm or marketing department? Watching Mad Men and analyzing the latest Apple ads pr...
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What Recession?

Posted on October 24th, 2008 by Jason Baer in Research

There's no shortage of places to put your marketing dollars. In fact, there's been an utter explosion of opportunities, as ever surface, airwave...
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Meet the Press – With Poise

Posted on October 8th, 2008 by Carol Klimas in Public relations

Does the thought of an on-camera interview instill in you an overwhelming sense of dread? Or worse yet, do think your good looks and charm will ...
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Radio: Audience Measurement - From Archaic to Electronic

Posted on September 24th, 2008 by Pammy Greene in Research, Services

Say goodbye to the old pen-and-paper method of radio ratings -- a major shakeup is in the works. Arbitron is set to release a new electronic rat...
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Does your Online Media Plan Make the Grade?

Posted on September 9th, 2008 by Amy Rushia in Interactive, Creative

Online advertising has come a long way in the past few years. Has your online media plan kept pace? Using real-life case studies and examples, w...
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One-to-One Right Now: Real-Time Dynamic Direct Mail

Posted on August 27th, 2008 by Tom McDermott in Services

Instead of "Batching and Blasting" or “Spraying and Preying” when you need a spike in sales, act efficiently and appropriately when ...
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What's your Story?

Posted on July 30th, 2008 by Paul Peterson in Public relations

So you’ve got a new client, a new product, a new idea or maybe you just want to tell the world how great your company is at doing what you...
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Social Media: From Buzz to Brand Loyalty

Posted on July 16th, 2008 by William Smith in Interactive

Everyone is using social media to get their message out in front of people. But social media isn't television - it doesn't do you any good to ju...
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From Keyword Research to Customer Communications

Posted on July 2nd, 2008 by Mike Corak in Interactive

Keyword research tools are vital to PPC and SEO campaigns - but did you know they can also serve as a reflection of your audiences' interests an...
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So Who am I Talking to, Anyway?

Posted on June 18th, 2008 by Susan Baier in Research

Your target audiences aren’t all the same – and chances are, neither are their perceptions and motivations. So why should you use a ...
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