20 Years of Outthinking and Outperforming

Off Madison Ave was born in a garage on October 1, 1998.

We know. It’s a bit cliché. But 20 years ago, there were no hip co-working spaces or small agency incubators replete with shiny amenities and beer fridges. There was just Roger Hurni and David Anderson, sitting on folding chairs in Roger’s garage, talking about how to redefine an entire industry—and setting out to do just that.

Now 20 years later, Roger and Dave are still having those conversations in a garage—or at least, a large conference room with a garage door (and MUCH more comfortable chairs)—and figuring out what the next couple of decades will look like for marketing and for Off Madison Ave.

We have some great stuff planned for celebrating this anniversary throughout the year. Timelines. Stories. Photos. Retrospectives. “On this day…” fun facts. Photo time-lapses of Dave’s hair graying over time. You get the idea.

This anniversary is ours, but it doesn’t just belong to us. If you’re a friend of the agency, if you’ve worked with us or for us over the years, if you’ve known Roger and Dave for a while, we’d love to hear your stories, anecdotes and memories so we can share them along with our own.

Comment below or send a note, story, video, photo etc. to roger.hurni@offmadisonave.com.