From Thanksgiving through New Year’s, the holiday season is often one of the busiest times for public relations professionals. When it comes to monitoring ongoing global events, balancing workload and facing plenty of out-of-office notifications, the festive season can quickly turn into a last-minute rush to the finish line.
At Off Madison Ave, we’re here to help. Our PR experts provided some guidance on how to navigate this busy time. Here are a few tips to be aware of when working with journalists and pitching news stories during this time:
- Tone Matters: Be mindful that while this is a season of warmth and comfort for many of us, December can also bring challenges for those facing loss or experiencing difficult times. Stick to clear messaging, find ways to connect meaningfully and listen for nuances.
Celebrate Authentically: Prioritize messaging and visuals that welcome diverse experiences in order to build authentic connections with your audience. Feel-good news and photos or videos of heartwarming activities can be a day brightener. This could include employee volunteer events, community gatherings or goodwill in action. - Connect with What Matters: At Off Madison Ave, we embrace “Go. See. Do” by living our mission. We aim to connect with consumers through inspiring new itineraries, planning travel, embracing new adventures, and creating unique brand experiences. This holiday season, we’ll be helping our key audiences feel connected and inspired by travel, get at peace within nature and share time with those we love. Our team prioritizes balancing living in the moment while recharging for the new year ahead.
- Be authentic in your holiday communications: What does your audience care deeply about this season? Quality time, gifting and self-care looks different across audiences, ages, and lifestyles. Ask yourself how you can build news and social media content that helps your organization shine during such a busy season.
- Reflect: What successful moments did you or your team have this year? What challenges did you face or overcome? By remembering where you’ve been, you can look toward the future and build on those meaningful moments for an even greater impact in 2024. Acknowledging how your team rose to the occasion will allow you to incorporate your best learnings for a stellar—and successful—2024.
Is there any other advice you’d like to share with our team? Comment on this blog or fill out the form below.
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