With the recession in our rear-view mirror, many luxury travel brands are trying to win back the affluent traveler. According to a recent report by Unity Marketing, this task won’t be as easy as many brands would hope. The travel landscape has shifted dramatically to one that is less planned, more ad hoc and more driven by a complete travel experience.
Many brands are coping by adapting, reconsidering all facets of their marketing to include even the simplest things like color. Chances are, if you think of travel brands that are doing a great job of staying relevant in this changing landscape, they’ll have a distinct color associated with them. While seemingly innocuous, color can have a deep, innate impact on the perception of the brand. Following is an infographic that explains the meaning and evoked feelings about color. Check out what some of the above examples of brands weathering the elements in the travel industry to see what kinds of emotions these brands are attempting to evoke.
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