The Overtourism Balancing Act: Strategies for Destination Managers to Spread the Wealth

Google “Overtourism,” and you’ll find another must-see destination struggling from being over-loved — whether through too-long lines, exasperated locals, or a depleted environment. And while visitors are central to your success as a destination, and tourism is essential for a thriving economy, it’s okay to admit when your destination’s welcome mat has started wearing thin.

The truth is, destination marketing is evolving, and that means your job is, too. You’re a pro at attracting visitors, inspiring their experiences, and driving revenue. But now you must also set the pace of visits and craft messaging to ensure your destination keeps its charm — encouraging respect and consideration while fostering an environment where everyone can thrive. And all with the same budget.

No pressure, right?

Here’s your guide to making it all possible: walking the tightrope of mitigating over-tourism, ensuring phenomenal experiences for visitors and locals alike, and driving revenue for your destination.

Jump in to learn:

Why your job as a destination manager is crucial right now

How to craft strategic itineraries to spread the wealth

Sharpening your messaging and communications for maximum effect

…and more