One of the things COVID-19 has taught us is that the world is far more connected than we realized. Until now, I think only a handful of companies were truly aware of that. Since Off Madison Ave’s inception, we’ve known the importance of embracing a global perspective. The ability to apply the learnings gained from other countries and cultures has been invaluable to us and to our clients.
Case in point: I was sitting in front of a client who had restaurant operations in about two dozen countries. He was describing an issue they were having in Korea. Most agencies at that point would take the information back to their office, develop an action plan and contact a resource or two to help solve it. All very prudent. But, as a Worldcom Partner, I simply texted our partner in Seoul. By the end of the meeting I was able to provide a solution to the client’s problem. That, in a nutshell, is the power of Worldcom Public Relations Group.
I could easily write about the tactical operations being a Worldcom Partner affords us. For instance: giving our agency boots on the ground in cities where we have no personnel, providing our staff with valuable insights to new public relations practices or using our partners to help us work through agency operations. These are all extremely valuable benefits. But, in the end, our clients realize the Partnerships’ greatest value. Our ability to have a global reach, while still providing the personalized marketing expertise our clients need, is incredible. This is something that is very difficult for large agencies to pull off.
We are extremely proud to be a part of a forward-thinking group of communications professionals from around the world. With 88 partner agencies operating in 115 cities and 49 countries, this partnership offers us a tremendous amount of resources.
Moreover, it provides us the opportunity for global collaboration while affording our staff and clients a cultural acumen that cannot be found inside many agencies today.
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