Adidas Terrex

Engagement

CGPR developed a strategy to infiltrate the outdoor category appealing to a new, younger consumer and leveraging the rising popularity of all facets of climbing (bouldering, indoor climbing) as well as faster paced outdoor activities.

CGPR led experiential testing trips to adidas’ global headquarters in Germany; organized media dinners in New York City with the likes of Bloomberg, Highsnobiety and USA Today; led iconic events at Outdoor Retailer trade show and hosted over 125 media at the adidas showroom in NYC twice a year.

Results

40B

impressions for 10 years in trade, mainstream and endemic media

250MM

impressions through media dinners in New York City

650MM

consumers reached as a result of Outdoor Retailer trade show

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Behavior change campaigns

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