Social Media
Arizona Office of Tourism
Engagement
Organic social media campaign for Arizona Office of Tourism
Driving the organic social media strategy for Arizona Office of Tourism (AOT) is one of the most inspiring digital projects we’ve led for years. Strategic planning, creative content development, analysis of key metrics, and refinement of messaging fueled consistent growth across Visit Arizona’s social channels.
By honing in on a relevant mix of channels, we’ve led the development and execution of a successful organic social media strategy and presence. Elements like social video production, user-generated content (UGC) and community management were also priorities in this strategy. So much so, that our work placed first at the E-Tourism Awards for Best UGC.
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Our organic social media efforts set new records as a key component of our integrated campaign work for the Arizona Office of Tourism.
Results
87.5K
Net new followers
4.35MM
Total engagements
7.7%
Average engagement rate across social platforms (industry avg. .93%)
58.4MM
Total impressions
2,747
Pieces of content produced
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