Brand awareness

KEEN

Engagement

CGPR was tasked with raising Keen’s brand awareness focusing on product, advocacy and sustainability.

Over a two year period, CGPR was tasked with raising Keen’s brand awareness focusing on product, advocacy and sustainability, especially KEEN’s open sourcing offer to any brand that wants to learn more about PFC free manufacturing.

CGPR was successful in executing “detox the planet” initiatives, including an industry challenge to go PFC free, a proactive media approach and a call to increase the inclusivity of the outdoors to positioning Keen as a trend leader.

Results

16B+

Readers reached across all channels

1500+

Placements in mainstream lifestyle, international business and trade outlets

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