About us

Our goal is simple: do good work with good people.

And that means we care as much about who we work with as how we work together. We have a culture of collaboration, creativity, and continual learning, and we believe a good idea can come from anywhere, but the best ideas come when we work together.

A people-first agency culture from the beginning

Off Madison Ave was founded in 1998 when David Anderson and Roger Hurni set out to create a marketing agency that was different from the ones they’d experienced earlier in their careers.

What mattered to them was ditching the drama, ego, and friction that so often clouds this industry and instead creating healthy, collaborative partnerships with clients. They wanted to do good work with good people and make their agency a place where people can thrive.

For 25 years, it’s worked.

To work here is to gain here

Our collaborative culture lends itself to fun, relationships, and growth. We might accompany Barbie on a Grand Canyon adventure one day, then enjoy a team lunch at downtown’s newest restaurant hotspot the next. No two days are the same and that’s just the way we like it.

Whether it’s strategizing how to launch a new tourism brand on insert latest social media platform here or ticking another National Park off our bucket list, we put our all into everything we do.

The method behind our madness

There is a science behind tapping into your audiences’ desires and motivations in order to affect their behavior. At Off Madison Ave, behavior design powers our core. The proven models and methods of Behavior Design help form the strategic foundation for highly effective, timely and relevant messages that positively influence audience behavior.

The key to successful outcomes? Optimizing the three primary variables of human behavior: the motivations that affect desire, the ability to make a change and the prompts that propel action.

We partner with amazing brands.

Ready to work together? Send us a note below.